“Roxana was the architect behind the most successful paceUP! challenge ever, the 'Do Good Feel Good 21-day Challenge'.

Together with the Oriflame Stockholm employees she managed to reach amazing results; - 90% of the office active - 6,745 activities logged - 1.5M points collected (50% above our initial estimate!!!) . These results are way above what we have seen with other corporate challenges, where much smaller offices have trouble reaching above 50-60% active employees.

The stellar results is a combination of the good management, the many activities, and the ongoing communications during the program.”

Jonathan Kimber, former COO, Oriflame Cosmetics & Founder PaceUp!

“Roxana came to our Brand & Sales Communication team with thoughtful insights, a clear vision, and an enthusiasm that was impossible not to be inspired by. She was open and collaborative during our ideation sessions, welcoming suggestions and quickly turning ideas into action so we could keep the momentum going.

What stood out most was her positivity and her ability to look past potential hurdles and focus on what was possible. That mindset was incredibly motivating and made our whole team want to work even harder to help make the initiative a success. The result was a project that was warmly embraced by both management and colleagues across the company.”

Kimberly Golden-Malmgren, former Sr. Copywriter, Oriflame Cosmetics

“I had the pleasure of working with her on the “Do good feel good” initiative at Oriflame – a truly inspiring effort that combined social impact with employee wellbeing. Roxana led the initiative with genuine passion and created something that clearly reflected Oriflames core values: togetherness, spirit, and passion.

Through this initiative, we built an inclusive and energizing environment where colleagues could connect in new ways. I contributed by leading pilates classes, which became a meaningful way to support both physical and mental wellbeing in our daily work lives.

Roxana has a unique ability to turn values into real action.– and “Do good feel good” is a great example of that.”

Sarah Wijkström former Sales & Business Developer, Oriflame Cosmetics