Our Founder

HumanKind Consulting is founded and led by Roxana Bovia-Thomaeus, who holds a Master’s degree in Public Health Science and brings over 15 years of international experience across sustainability, brand, communications, sales, marketing, and operations—alongside project and event management, stakeholder engagement, leadership development, and executive support. Her work spans corporate, impact, and entrepreneurial environments, giving her a grounded understanding of how organizations operate in practice—and where wellbeing efforts most often succeed or fall short.

Roxana’s academic work focuses on stress, prolonged strain, and wellbeing in organizational and interpersonal contexts. She also holds an undergraduate degree in Psychology, including cross-cultural and organizational perspectives, and is a certified 200-hour yoga teacher—bringing practical expertise in stress regulation, recovery, and sustainable performance.

A defining example of her approach was the development of the Do Good, Feel Good employee engagement program. The three-week pilot brought together more than 25 initiatives spanning wellbeing—including mindfulness, physical health, and self-leadership—combined with team-based challenges and social sustainability efforts, such as fundraising, volunteering, and a closing Family Day experience.

The program reached over 90% employee engagement—driven not by scale or budget, but by relevance, variety, and a strong sense of purpose. Research consistently shows that engagement drops when wellbeing initiatives lack meaning, while programs that offer a diverse mix of activities and create a sense of ownership and connection are significantly more effective. Do Good, Feel Good reflected these principles in practice—making wellbeing visible, social, and embedded in the everyday employee experience.

It demonstrated how wellbeing, purpose, and connection can be meaningfully integrated into work—and that impact is driven by thoughtful design, not standalone initiatives.

This experience became a catalyst for Roxana’s work today—shaping a deeper focus on supporting organizations and individuals through evidence-informed, practical approaches to wellbeing and sustainable ways of working, further strengthened by her public health science background.

It reinforced a clear belief: that meaningful change does not come from isolated initiatives, but from embedding wellbeing into the structures, rhythms, and moments that shape how people work and live.