“Do Good, Feel Good”

21-day Challenge

  • "Roxy was the architect behind the most successful paceUP! challenge ever, the 'Do Good Feel Good 21-day Challenge'. Together with the Oriflame Stockholm employees she managed to reach amazing results; - 90% of the office active - 6,745 activities logged - 1.5M points collected (50% above our initial estimate!!!) - Raised awareness about the importance of physical activity - Successfully linked the activities logged and points collected to charity contributions These results are way above what we have seen with other corporate challenges, where much smaller offices have trouble reaching above 50-60% active employees."

    Jonathan Kimber, former COO, Oriflame Cosmetics & founder PaceUp!

  • "I had the pleasure of working with Roxana at Oriflame Cosmetics in Stockholm, where she led initiatives focused on employee engagement and wellbeing. Roxana came to our Brand and Sales Communication team with thoughtful insights, a clear vision, and an enthusiasm that was impossible not to be inspired by. She was open and collaborative during our ideation sessions, welcoming suggestions and quickly turning ideas into action so we could keep the momentum going. What stood out most was her positivity and her ability to look past potential hurdles and focus on what was possible. That mindset was incredibly motivating and made our whole team want to work even harder to help make the initiative a success. The result was a project that was warmly embraced by both management and colleagues across the company."

    Kimberly Golden-Malmgren, former Sr. Copywriter, Oriflame Cosmetics